Sheep on the Row - GQ Magazine - fashion and the flock

GQ Magazine (client), Robert Fairer (photography) and DigiSurgeon (creative retouching).

Photography: Robert Fairer

Elements:

It was a dreary, wet October day, when GQ Magazine turfed the renowned Savile Row, London with grass and built a pen for a flock of New Zealand sheep. It was a dramatic and entertaining shoot and a truly compelling vision to promote wool production in the fashion industry. Being on location with Robert Fairer was a helpful way to understand his style and approach to photography, which I think is part of a successful post-production process. This was a demanding but fun project. One of the images for press was required for a same-day deadline so I brought my kit and retouched on location in a portable setup in a nearby office.