Nissan Qashqai - urban crossover with paper planes
Nissan Europe (client), Carl Lyttle (photography) and DigiSurgeon (creative retouching).
Photography: Carl Lyttle
Production animation:
Elements:
As Nissan launched its very first Qashqai model, I was fortunate enough to work on this teaser shoot. A top-secret project, we worked from a derelict factory in the suburbs of Paris. For this playful visual, my role was to enhance the car itself using light and shade and build the background layers, including the distinctive paper planes. I love working on location as you get immersed in the creative vision of the team. Nissan were so pleased with my work on this shoot that I was invited to do creative retouching for all the hero images in the original Qashqai brochure, a huge success for Nissan.